In a television commercial, an advertiser shows a party scene with many college-age students having a great time. The advertiser's product, a new lite-beer, is prominently displayed in the scene. This advertiser is hoping that his product will become associated with fun. Therefore, when a college student is in a store, he or she will associate this new beer will good feelings and fun. The

Tracy is a mother in her early 40s. She is taking part in a study which is investigating the "empty nest" phenomenon when children leave home. Tracy has two daughters who have recently moved out, one to attend college and the other to move in wi

When asked how Tracy is adjusting to life without the girls, she is most likely to say, a. "I have had very little trouble adjusting to their departure." b. "I have been devastated by their departure." c. "My husband and I don't have a clue what we're going to do now." d. "Our marriage has suddenly become troubled."

A novice chef discovers how to tell the difference between dried basil, oregano, and tarragon by focusing on a specific aspect of each herb. This illustrates

a. perceptual learning. b. convergence. c. contiguity. d. reality testing.