What is used as the basis for management to make a "go/no go" decision regarding whether to proceed from the physical design phase to the implementation and conversion phase of the systems development life cycle?

Reactive change is change that ______.

Fill in the blank(s) with the appropriate word(s).

Marketers view mobile phones as the next big marketing medium for all of the following reasons EXCEPT ________.

A) More consumers are using their cell phones for text messaging, surfing the Web, and watching videos. B) Unlike telemarketing, mobile phone marketing is initially appealing to most cell phone users. C) Cell phones are very popular with the highly desirable 18-to-34-year-old demographic. D) Cell phone users can respond instantly to time-sensitive offers. E) Most consumers always have their cell phones with them.