How can an employee enhance or undermine a brand image?
What will be an ideal response?
An employee who is brand neutral or actually negative about the brand he or she is selling will damage the brand's image, while an employee who is enthusiastic and positive about the brand creates another way for the company to differentiate the brand from competitors.
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Identify an implication of the emphasis on learning for human capital development.
(a) Unpredictability in the business environment in which companies operate will cease to be the norm. (b) Companies need to support informal learning that occurs through mentoring because tacit knowledge is difficult to acquire in training programs. (c) Learning has to be supported only with physical and technical resources. (d) There is recognition that to be effective, learning has to be related to overall productivity.
National differences in product and technological standards force firms to customize the ______________
Fill in the blank(s) with the appropriate word(s).