Which of the following statements is true about trademarks?
a) trademarks are designs and names by which businesses differentiate their products
b) trademarks specify certain safety standards to which a product must adhere
c) trademarks are the exclusive legal rights of authors, composers, playwrights, artists, and publishers to publish and disperse their work as they see fit
d) trademarks grant the inventor of a new product or process exclusive rights for a defined period to the manufacture, use or sale of that invention
Ans: a) trademarks are designs and names by which businesses differentiate their products
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According to the equity theory, if you pay an individual an hourly rate, overpaying this individual will result in greater output.
a. true b. false
________ methods are commonly used in marketing research
A) TwoStep clustering B) Optimizing partitioning C) Divisive clustering D) Agglomerative clustering