Explain four characteristics that social media sites and tools have in common
What will be an ideal response?
First, they are usually free. Secondly, they tend to be interactive, allowing the user to create, modify, exchange, and develop various types of media either individually or as a social group. Third, the applications can be run from any number of types of devices including desktop computers, laptops, smartphones, tablets, netbooks, etc. Fourth, they are truly global in reach with users from virtually every country in the world accessing them and sharing experiences and communications through them.
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Blogs are a type of ________
A) online measurement tool B) organizational stakeholder C) retail outlet D) communication medium E) software
In which of the following situations does the "intensity of rivalry" market force drive down
profits for a company? A) the presence of companies perceived as near-equals in the market B) the presence of one powerful company dominating a major part of a market C) the presence of multiple companies that share a common supplier D) the absence of price competition within the market