The retailer's product assortment should be distinguishable and also match target shoppers' expectations

A ____ is a general statement of the firm's intended direction that shows, in broad terms, "what we want to become."

Fill in the blank(s) with the appropriate word(s).

Given the same purchase and sales data, and assuming the cost of inventory is rising, the costing methods for inventory will result in different amounts for net income

Indicate whether the statement is true or false