Employees in countries that rank low on power distance are more likely to prefer a(n) ________ style
A) autocratic leadership
B) participative leadership
C) self-protective leadership
D) authoritarian leadership
B
Business
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"Export selling" involves tailoring various elements of the marketing mix to global market requirements
Indicate whether the statement is true or false
Business
Which of the following would not be taken into account by a company using an ethnocentric approach to pricing decisions?
A) the possibility of implementing a penetration strategy B) profitable price points that could be tied to local sourcing as opposed to home-country sourcing C) integration of price with other marketing mix elements D) factors unique to individual country markets E) None of the above would be taken into account by a company using ethnocentric pricing.
Business