In the hierarchy of effects model, preference for a particular product only occurs after each of the following occurs, except:

A) awareness
B) liking
C) knowledge
D) conviction

D

Business

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The critical path can be determined by use of either the "forward pass" or the "backward pass."

Indicate whether the statement is true or false

Business

Why is it important to talk to supervisors, colleagues, or customers when finding and evaluating information for an audience you are unfamiliar with?

A) To be sure to acknowledge how people feel B) To gauge interest by the online community C) To ensure company documents are up-to-date D) To better identify the needs of the target audience E) To get input from the audience

Business