Points-of-parity may be shared among two or more brands

Which of the following message frequency strategies would be appropriate for seasonal products, political candidates, and special events where the goal is to steadily increase message awareness over a relatively short period of time with no concern

about message awareness decay after the messages stop? A) a concentrated frequency strategy B) a distributed frequency strategy C) a gross frequency strategy D) an umbrella strategy E) a constant frequency strategy

Which statement is true with regard to problems and issues with tax-deferred retirement plans in the United States?

A) Inadequate participation in employer-sponsored retirement plans can create economic insecurity for retired employees. B) Retirement benefits for women are higher than retirement benefits for men, reflecting the higher wages women are paid. C) Employees do not invest sufficient amounts in the common stock issued by the companies where they work. D) Pension benefits are too often indexed for inflation, burdening employers with high pension costs.