According to Webster and Wind, businesspeople are buying ________
A) products
B) solutions to the organization's economic and strategic problem
C) solutions to their own need for achievement and reward
D) A & C
E) B & C
E
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A company sells two products with information as follows
A B Sales price per unit $12.00 $24.00 Variable cost per unit $10.00 $12.00 The products are machine made. Four units of product A can be made with one machine hour and two units of product B can be made with one machine hour. The company has a maximum of 6,000 machine hours available per month. The company can sell up to 18,000 units of product A per month, and up to 3,000 units of product B for the month. What is the optimum product mix to maximize company's operating income? A) 1,500 units of A and 72,000 units of B B) 18,000 units of A and 3,000 units of B C) zero units of A and 3,000 units of B D) 36,000 units of A and zero units of B
A(n) ________ only produces a product when it is ordered
A) social marketer B) business-to-business marketer C) e-commerce marketer D) marketing planner E) instapreneur