________ is the power that arises when a person is close to another person who has great power and authority
A) Expert power
B) Referent power
C) Reward power
D) Legitimate power
Answer: B
Explanation: The boss's secretary is a classic case of referent power–his or her power is based on the ability to give access to an important person, the boss. This makes "referent power" the correct response. The other three choices are incorrect because none of the three describes the power that comes from proximity and access to a person who has power or resources.
You might also like to view...
To arrive at the augmented product, a marketer must:
A) increase the frequency of advertising, to achieve high product recall in the minds of customers. B) reduce prices to extents that cannot be matched by competitors. C) go beyond expectations by offering levels of customer service that competitors cannot match. D) meet the customer service expectations of customers.
According to Michael Porter, what are the two basic strategies for creating value and attaining a competitive advantage in an industry?
A. Differentiation and low-cost B. Value creation and generalization C. One-size-fits-all and zero-sum D. Comparison and standardization E. Profitability and strategic fit