Placing priorities on sensory messages occurs in the process of
a. selective attention.
b. divided perception.
c. repetitious stimulation.
d. subliminal attention.
Answer: a. selective attention.
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As you enter the grocery store, your little daughter Marta spots a toy at the front of the store and begins to beg for it. According to the textbook, your best course of action would be to
a. spank her immediately in front of people so the punishment will have the most effect. b. immediately go and buy her a toy and then continue your shopping. c. get very angry with her and stay angry with her as long as you are in the store. d. ignore the whine and try to engage her in helping you shop.
How could Skinner’s theory explain Yolanda’s success in college the second time and in graduate school?
What will be an ideal response?