What tactical approach is standard practice in PR campaigns to counteract noise?
a. repeat and reinforce messages
b. adhere to established guidelines
c. follow Schramm’s Model of Mass Communication
d. understand your audience
a. repeat and reinforce messages
Communication & Mass Media
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What can be said about Wikipedia as a research source?
A) It is now a substitute for traditional encyclopedias. B) It is now the most credible source in the Internet. C) It is a collaborative reference Web site that allows anyone to update its content. D) Since it is an ?open content? site, it should not be trusted.
Communication & Mass Media
Use the five steps of the listening process to describe how you listen to a lecture
What will be an ideal response
Communication & Mass Media