Which of the following resolves the problem of making international payments and facilitates international investment and borrowing among firms, banks, and governments?

The study of similarities and differences among consumers in two or more nations or societies is referred to as

a. multicultural ethnocentrism. b. cross-cultural analysis. c. market synthesis. d. international sociographics. e. transnational anthropology.

Which of the following is a disadvantage of using blogs as a marketing tool?

A) The blogosphere is cluttered and difficult to control. B) Advertising on a blog is typically expensive and time consuming. C) Using blogs as a marketing tool offers minimum reach to a target audience. D) Blogs, when used as a marketing tool, have a low rank in web directories and search engines. E) Blogs do not provide the kind of personalized approach that today's marketers are looking for.