In business, what does the term "vehicle" mean?
A) the specific transportation used in moving products into the marketplace
B) marketing research that companies use to determine consumer needs
C) the speed at which a strategic plan is developed, carried out, and evaluated
D) the marketing conduits between company management and consumers
E) the means companies use to get from their present state to some desirable future position
E
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Which of the following is an element of a firm's marketing mix?
A. Product attributes B. Employee management C. Customer service D. Population demographics E. Domestic competition
Jan showed the following financial items at the ends of 2007 and 2085:
2007 2008 Checking account balance 1,300 1,200 Credit card balances due 700 500 Auto loan ($900 due within one year) 2,700 3,600 Automobile 7,000 8,000 Jewelry 400 300 Stamp collection 1,200 1,000 Jan's net worth changed in 2008 by A) + $100. B) - $700. C) + $400. D) + $800.