The credibility of a guest speaker in your class will be _______________ if your instructor introduces them.

A) improved
B) negatively affected
C) unchanged
D) nonexistent

Answer: A) improved

Communication & Mass Media

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When is the performative style most appropriate?

What will be an ideal response?

Communication & Mass Media

When developing a campaign’s goals, the most important points to establish are which one of the following?

a. the impact of the communication, and the scope of the campaign b. the scope of the campaign and the expected audience reaction c. the staffing of the campaign and the intended audience reactions to it d. the staffing of the campaign and the impact of the communication

Communication & Mass Media