In a short essay, describe the stages of developing a career in the marketing research industry. List at least four steps a student should take in order to properly prepare for a career in the marketing research industry

What will be an ideal response?

a. A career in research often begins with a supervisory position in fieldwork or data analysis. With experience, the researcher moves up to project management positions, resulting in director and eventually in a vice president-level position. The most common entry-level position in the research industry for people with bachelor's degrees is operational supervisor. Those with MBA or equivalent degrees are likely to be employed as project managers. A researcher entering the profession on the client side would typically begin as a junior research analyst (BBAs) or research analyst (MBAs).
b. To prepare for a career in marketing research, a student should do the following:
? take as many marketing courses as possible
? take courses in statistics and quantitative methods
? acquire computer and Internet skills
? take courses in psychology and consumer behavior
? acquire effective written and verbal communication skills
? think creatively