Which of the following attention factors should be used to build many references to the audience into the speech?

A. Proximity
B. Familiarity
C. Both a and b
D. None of these

Answer: C

Communication & Mass Media

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Strategic planning is a process in which communicators decide

A) whom to speak to, what to say, how to organize ideas, what tone to use. B) the speech, the speaker, the occasion, the audience. C) the exigencies, the constraints, the opportunities. D) the rhetorical, the organization, the topic, the main points. E) the specific purpose, the general purpose, the thesis statement.

Communication & Mass Media

In the friendship of ___________ , the relationship is transitory, the kind we have with classmates and neighbors

a. acquaintance b. reciprocity c. receptivity d. association

Communication & Mass Media