Which of the following is an example of a strategic question?
A) What type of marketing offer will most appeal to this segment?
B) Who are the consumers who are most interested in what my brand stands for?
C) How can I best reach identified consumer segments?
D) What is the potential profitability of this consumer segment?
E) What price is our target willing to pay for our product?
B
Business
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The most common primary data-collection method is the structured direct survey
Indicate whether the statement is true or false
Business
An unstructured, exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called ________
A) quantitative research B) qualitative research C) descriptive research D) causal research E) secondary data
Business