The philosophy of ________ holds that a company's marketing should support the best long-run performance of the marketing system.
A) corporate social responsibility
B) environmentalism
C) the sustainable marketing concept
D) the free enterprise system
E) consumer-oriented marketing
Ans: C) the sustainable marketing concept
Business
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A risk-free, zero-coupon bond with a face value of $10,000 has 15 years to maturity. If the YTM is 6.1%, which of the following would be closest to the price this bond will trade at?
A) $4937 B) $5760 C) $6582 D) $4114
Business
Sales and promotion are SCM processes
Indicate whether the statement is true or false
Business