One radio station transmits only rap music enjoyed by youth and another radio stations broadcasts only golden oldies enjoyed by elderly people. These is because these media organizations attempt to:

a. increase revenue streams
b. minimize expenses
c. attract people to niche audiences
d. minimize risk

c. attract people to niche audiences

Communication & Mass Media

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The so-called “cowboy syndrome” is a form of poor emotional expression brought about by ___________

a. fear b. inadequate interpersonal skills c. social and cultural restraints d. personality factors

Communication & Mass Media

Direct, firsthand knowledge or experience of a situation is known as ____________________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media