An increase from 80% to 90% in customer retention would have what effect on the average customer life?

The information resulting from a job analysis is primarily used for writing ________

A) job descriptions B) corporate objectives C) training requirements D) performance standards

Gwen was an English major in college and took a job at an advertising agency after she graduated. She knows the meanings and derivations, as well as the moods and feelings, of words and the images and associations they create in a reader's mind

Her job is to select, shape and sculpt the words in an advertisement. Gwen works as a(n) ________. A) art director B) creative director C) copywriter D) wordsmith E) proofreader