In which stage of the product life cycle will promotional expenditures be significantly high in an attempt to create consumer awareness of a product and its features?

During the revision process, how should you treat the most important ideas in a message?

A) Verify your research B) Use bold and italics generously to highlight important ideas C) Prioritize ideas based on corporate norms D) Do a second pass at the outline to make sure you hit all the key points E) Make sure they get the most attention in the document and are in the most prominent positions

The richness made possible by e-commerce technologies does which of the following?

A) It reduces the cost of delivering marketing messages and receiving feedback from users. B) It allows consumers to become co-producers of the goods and services being sold. C) It allows video, audio, and text to be integrated into a single marketing message and consuming experience. D) It enables worldwide customer service and marketing communications.