Having completed his information search, a consumer's next step in decision making is to ______.
evaluate alternatives
make a purchase
define the problem
determine a budget
evaluate alternatives
Business
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Which of the following ignores the time value of money?
a. Internal rate of return b. Profitability index c. Net present value d. Cash payback
Business
A ________ is a mark or symbol used to identify goods of a particular manufacturer or merchant
A. certification mark B. true trademark C. watermark D. copyright
Business