Using ethnocentrism when dealing with coworkers from other cultures is most appropriate in a U.S. based environment
Indicate whether the statement is true or false.
Answer: False
Explanation: Cultural understanding will help you avoid misinterpreting the verbal and nonverbal communication of colleagues and customers who do not share your culture. It will also help you to avoid displaying ethnocentrism—an inappropriate belief that your own culture is superior to all others. People who are ethnocentric are often trapped by cultural stereotypes—oversimplified images or generalizations of a group.
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According to the 7 Ps classification of the elements of the marketing mix, 7-Eleven has changed its ________. A) physical evidence B) price C) promotion D) process E) people
Other than price, what other items should Contrafic's Kitchens consider before accepting this one-time-only special order?
A) reaction of shareholders B) reaction of existing customers to the lower price offered to Mr. Louis Cifer C) demand for cherry cabinets D) price is the only consideration