A cohesive team can act as a substitute for leader consideration

After the research effort has zeroed in on potential markets, marketers should:

A) work on understanding the target market environment. B) modify methods used for marketing research. C) identify products that can be marketed. D) make decisions concerning product design. E) plan a personal visit.

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door

Indicate whether the statement is true or false