The three common approaches used by marketing researchers in the collection of macroenvironmental information are content analysis, small group experimental designs, and formal rating procedures.

________ provides a measure of marketing profits that demonstrates how much the company's investment in marketing and sales contributes to company profits

A) Return on equity B) Marketing ROS C) Net marketing contribution D) Marketing ROI E) Sales-to-assets ratio

The task-facilitating role includes

A) using humor to put others at ease. B) recognizing the members' contributions. C) providing facts and data. D) exuding enthusiasm to motivate others.