A demand forecast is:

A) an estimate of sales demand at a specified selling price for each product.
B) developed primarily to prepare next year's marketing campaign.
C) an estimate of market demand based on the amount sold in the previous year.
D) a summary of product costs that influence pricing decisions.

A

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A) fueled the home-building boom from 1934-1978. B) suffered in the 1970s as inflation rose above deposit interest rate ceilings. C) have grown in importance in attracting deposits relative to commercial banks since 1980. D) are all of the above. E) are only A and B of the above.

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