List four advertising tips

What will be an ideal response?

Answers will vary but should include any four of the following:
1. Know your software.
2. Know what they want.
3. Do not forget your audience.
4. Look at samples of past materials created by the practice.
5. Be creative.
6. Ask for feedback.
7. Be bold.
8. Be clear in your message.
9. Think of all the possibilities open to you.