Marketing research is of little help to managers who want to understand detailed and complicated relationships
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Marketing research can help managers in several ways. It improves the quality of decision making, and it can also help managers understand detailed and complicated relationships.
Business
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The benefits, cost, and risks associated with doing business in a country are a function of that country's:
a) political system only b) economic system only c) political, economic, and legal system d) legal system only
Business
A contingency plan is implemented if the
a. strategic plan is too modest. b. control processes do not work. c. original plan cannot be implemented. d. action plan succeeds.
Business