A market researcher who uses multidimensional scaling (MDS) will:

A) attempt to estimate market size by analogy.
B) ask respondents to rate a particular product or brand in terms of multiple characteristics or attributes.
C) ask respondents to evaluate product or brand pairs in terms of similarity.
D) attempt to determine the combination of product features that create the greatest utility for consumers.
E) conduct a focus group.

C

Business

You might also like to view...

A(n) ________ agreement is an agreement between the union and the employer that allows an employee who was fired for misconduct his job back with the condition that if the employee violates the agreement he will be discharged without right of an

appeal. a. non-disclosure b. last chance c. service level d. collective bargaining

Business

Which of the following is an automated, auction-based method for matching demand and supply for online display ads?

A) retargeting B) behavioral targeting C) programmatic advertising D) keyword advertising

Business