Using a transnational strategy pushes a company to centralize some functions in optimal locations, base some functions in national subsidiaries to ensure local responsiveness, and develop wide-ranging communications among various units

Revenues are realized when a company exchanges goods and services for cash or claims to cash.

a. true b. false

The rationale behind ________ is that larger sales mean fixed costs of operations can be spread over more units, which lowers average unit costs

A) repositioning B) differentiation C) experience curve D) economies of scale