A ________ is a firm's total product offering designed to satisfy a group of target customers
A) brand
B) product line
C) product mix
D) positioning strategy
E) marketing mix
B
Business
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Which of the following would have the least likelihood of being treated as an extraordinary item?
a. Uninsured loss from earthquake b. Gain or loss on sale of equipment c. Gain or loss arising from enactment of new law d. Uninsured loss from fire
Business
Goal-setting theory proposes that individuals perform better with easy objectives rather than challenging objectives
a. True b. False Indicate whether the statement is true or false
Business