The behavioral model shifts the emphasis from creating or retaining awareness to:
a. causing or creating action.
b. identifying which publics have latent readiness to act.
c. Persuasion.
d. correcting any imbalances in power that exist.
A
Communication & Mass Media
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Pulp fiction is a derisive term for cheap novels
Indicate whether this statement is true or false.
Communication & Mass Media
When an arguer uses another person's credibility as the grounds for an argument, it is called
a. primary credibility. b. secondary credibility. c. indirect credibility. d. abstract credibility.
Communication & Mass Media