In the text, Clampitt et al. (2000) give five managerial strategies for communicating about change (spray and pray, tell and sell, underscore and explore, identify and reply, and withhold and uphold). Which of these strategies was found to be most effective and which were found to be less effective? In your answer, be sure to define and provide examples of the various communication strategies.
What will be an ideal response?
Answers will vary.
Communication & Mass Media