Which research method is called the "heartthrob approach"?

A) galvanic skin checks
B) heart monitors
C) heatmapping
D) viewer letters and phone calls

Answer: A

Communication & Mass Media

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Survey research findings enable us to make comparisons between groups

Indicate whether the statement is true or false

Communication & Mass Media

What organizational strategy uses the reporting of ideas and situations, and can be especially effective for speeches about social issues?

A. topic B. spatial C. time-sequence D. narrative or storytelling

Communication & Mass Media