The first step in preparing a creative brief is to identify the:

A totalitarian political system in which a party, group, or individual that represents the interests of a particular ethnic group monopolizes political power is referred to as:

A. theocratic totalitarianism. B. communist totalitarianism. C. right-wing totalitarianism. D. tribal totalitarianism. E. democratic totalitarianism.

In the CRAFT MINI CASE, Global Craft capitalizes on its reputation for ________ to promote the products it imports

A) social responsibility B) global myth C) quality signaling D) prestige E) value