An advertisement should be able to hold the audience until it has finished presenting the idea and should not be boring. The statement refers to

a) interest.
b) subhead.
c) desire.
d) action.

ANS: a

Communication & Mass Media

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Which of the following suggestions can help you apologize to a group when an apology is appropriate?

a) Identify member responsibility for problems with "you" statements. b) Clearly identify who is to blame for the problem. c) Disregard how others might feel as the result of your actions. d) Follow through on any promises to correct the situation. e) Plead for forgiveness because you have apologized.

Communication & Mass Media

In a cause-effect speech, it tends to be fairly easy to prove direct causation

Indicate whether the statement is true or false

Communication & Mass Media