The Sarbanes-Oxley Act was passed in response to reports of out-of-control military spending

A candidate seeking work at a day care center may be asked about:

a) her marital status. b) her own children. c) her ability to get along with others. d) her religion.

Which of the following is true with regard to positioning?

A) Unlike branding, positioning is not intended to evoke the specific attributes that consumers associate with a product. B) More often than not, positioning dilutes brand equity. C) Through positioning, firms emphasize differences from competitors' offerings. D) Positioning refers to the process of scaling up production in a market characterized by high demand.