Which of the following statements about clients is BEST?
A) Client refers to the entire customer organization.
B) Clients tend to be concerned with receiving the project as quickly as they can possibly get it.
C) Client groups tend to have similar agendas.
D) A single presentation is best when dealing with all client groups in an organization so that everyone hears exactly the same message.
B
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A value proposition compares the merits associated with targeting different consumer segments
Indicate whether the statement is true or false
Using longer, more complex words in the place of shorter words that mean the same thing
A) usually increases the perceived intelligence of the writer. B) makes a message easier to understand. C) sometimes backfires as a strategy for impressing the reader. D) demonstrates your large innate vocabulary. E) produces efficient business communication.