To breathe life into demographic analysis, marketers turn to ________ that group consumers according to psychological and behavioral similarities
A) reference groups
B) opinion leader groups
C) microcultures
D) social classes
E) psychographics
E
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In the case of command economies, deregulation involves:
a) removing price control b) exercising tight control over foreign trade c) encouraging state ownership of enterprises d) detailed state planning
Assuming that statutory requirements are met, what is protected under merchant protection
statutes? A) Customers are protected from the negligent conduct of merchants. B) Merchants are protected from false imprisonment claims of persons detained on suspicion of shoplifting. C) Merchants are protected from the intentional torts of their customers. D) Merchants are protected from product disparagement claims of their competitors. E) Merchants are protected from product disparagement claims of their suppliers.