The process by which one person informally influences the actions or attitudes of others is known as ________

A) targeting
B) positioning
C) opinion leadership
D) referencing
E) blogging

C

Business

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A phenomenon known as ________ arises when rational investors anticipate events that do not with the frequency that the investors expect

A) interest rate parity B) the peso problem C) rational expectations D) purchasing power parity

Business

Jake feels that shopping in thrift shops shows a lack of class and sophistication. This attitude would be captured by which of the following multiattribute attitude models?

A) theory-of-reasoned-action model B) trying-to-consume model C) attitude-toward-object model D) attitude-toward-behavior model E) attitude-toward-the-ad model

Business