What IT tools are needed to implement a personalization system?
To implement a personalization system, several IT tools are needed including the Internet, databases, data warehouse/data marts, data-mining tools, mobile networks, and collaborative filtering.
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Which of the following is true regarding problems faced by cross-border corporate power?
A. International law strongly addresses the social impacts of business. B. Transnational corporations are subject to uneven regulation in developing nations. C. Strict regulations ensure that corporations are made directly accountable for social harms. D. International law has strongly codified norms protecting commercial rights, human rights, and other social resources.
What is one way MPR protects the sales and/or image of a product?
A) MPR encourages firms to develop crisis management plans. B) MPR invests heavily in creative branding campaigns. C) MPR encourages intermediaries to communicate directly with consumers. D) MPR emphasize search engine optimization. E) MPR places tremendous importance on prices for media space and time.