Which of the following is most likely a shortcoming of advertising?
A) It is the most expensive promotion tool.
B) It cannot reach masses of geographically dispersed buyers.
C) It is impersonal and lacks the direct persuasiveness of company salespeople.
D) It cannot trigger quick sales.
E) It cannot be used to build up a long-term image for a product.
C
Business
You might also like to view...
When making a loan, amortization tables are used in order to determine the:
A: Interest rate; B: Monthly payment; C: Term of the loan; D: APR.
Business
Which of the following is a decision process people and businesses use to manage systems to achieve an objective?
A) SWOT analysis B) business planning C) ROMI D) the balanced scorecard E) the BCG matrix
Business