The payout planning method of developing a marketing communications budget establishes a ratio of advertising to sales or market share, and then reduces the ratio as the product reaches the threshold level and diminishing returns begin occurring

Product liability:

A. is a doctrine in the body of common law known as the law of torts. B. cases are always based on negligence. C. was not a progressive part of the law until the 1960s. D. cases are always based on strict liability.

Identical products are produced in a continuous flow production process

Indicate whether the statement is true or false