What is the hypodermic needle theory and how does it work?
What will be an ideal response?
ANSWER:
?The hypodermic needle theory is a strong effects theory that argues that media have a direct and immediate impact on viewers. This theory comes out of propaganda research conducted in the early 20th century and has been heavily critiqued in recent years.
Communication & Mass Media
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PR practitioners in the nonprofit sector are always concerned with voluntary and charitable giving efforts
Indicate whether the statement is true or false
Communication & Mass Media
Which of the following represents owned media
a. Facebook likes b. a YouTube video by a brand’s customer c. a brand’s website d. a newspaper’s review of a brand’s products
Communication & Mass Media