As personal involvement regarding an issue increases,

a. the quality of the arguments becomes a more important determinant of persuasion.
b. the credibility of the speaker becomes a more important determinant of persuasion.
c. the attractiveness of the speaker becomes a more important determinant of persuasion.
d. the likelihood of central route persuasion decreases.

a

Psychology

You might also like to view...

Which of the following is most closely associated with surgical removal of parts of the brain?

a. clinical studies b. ablation c. MRI scan d. electroencephalography

Psychology

State-dependent learning is a term which refers to the fact that

a. bodily states can be a strong cue for later memory. b. learning and memory can be increased with the use of drugs. c. sad people tend to have more emotionally-cued memories than happy people do. d. adults tend to lose eidetic memory as they grow older.

Psychology