When you have the rights to sell a franchisor's trademarked product purchased from the franchisor, what kind of franchise are you?

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising ________

A) provides essential psychological benefits about products B) adds value by giving consumers product information C) generates tax breaks for small businesses D) applies a functional value to the product E) lowers prices by increasing competition

A duty that a principal owes to pay an agreed-upon amount to the agent either upon the completion of the agency or at some other mutually agreeable time is known as a principal's ________

A) duty to reimburse B) duty to cooperate C) duty to indemnify D) duty to compensate