What is the primary goal of media relations strategies?
a. generating publicity for a company
b. creating marketing campaigns
c. communicating with stakeholders
d. managing company crises
a. generating publicity for a company
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The No Texting While Driving campaign organization shows a group of high school students a video taken during a car crash,from which three of four friends in the car were killed
The campaign group asks each student to take an oath and spread the message to save others'lives by joining the campaign as volunteers. What persuasion technique is used by the campaign group, and why? a. Fear arousal; it is very effective and attracts interest. b. Testimonial; to get real-time audience reactions c. Drama; because everyone likes a good story d. Compatibility; to reinforce the audience's predispositions
Visuals are ____________ form of evidence
A) a polished, professional B) a confusing, cluttered C) an unknown, untested D) an enthymematic, efficient