What are the features of an ideal advertising campaign?
What will be an ideal response?
To increase the odds for a successful marketing communications campaign, marketers must attempt to increase the likelihood that each step occurs. For example, the ideal ad campaign would ensure that:
1. The right consumer is exposed to the right message at the right place and at the right time.
2. The ad causes the consumer to pay attention but does not distract from the intended message.
3. The ad properly reflects the consumer's level of understanding of and behaviors with the product and the brand.
4. The ad correctly positions the brand in terms of desirable and deliverable points-of-difference and points-of-parity.
5. The ad motivates consumers to consider purchase of the brand.
6. The ad creates strong brand associations with all these stored communications effects so they can have an impact when consumers are considering making a purchase.
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Indicate whether the statement is true or false.
The City of Jonesboro allows discounts on taxes. Specifically, taxpayers get a 1% discount on the total tax if it is paid within one month of the initial levy
What would the journal entry be to record the levy of $700,000 if the government anticipates there will be a 2% uncollectible rate and it is anticipated that the discounts will be $5,000? Debit Credit A. Taxes Receivable Allowance for Uncollectible Taxes Allowance for Discounts Revenues $700,000 $14,000 5,000 681,000 B. Taxes Receivable Revenues $700,000 $700,000 C. Taxes Receivable Expenditures Allowance for Uncollectible Taxes Revenues $695,000 5,000 $14,000 686,000 D. Taxes Receivable Allowance for Uncollectible Taxes Revenues $700,000 $14,000 686,000